The Fanatical Platform

Discover who your brand should engage.
Build relationships with them, proactively and systematically.
Work with them to accomplish your goals.

Talk to us
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IDENTIFY

Discover which people your brand should engage.

  • Create nuanced audiences specific to your brand
  • Define custom audience segments
  • Focus on those who matter most: superfans, influencers and advocates
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HUMANIZE

Systematically and proactively focus on relationships.

  • Launch targeted, personalized messaging initiatives
  • Boost your engagement and intensify your brand’s relationships
  • Build lasting, loyal relationships with brand advocates
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MOBILIZE

Work with your engaged fans to accomplish your goals.

  • Add scale to authentic messaging campaigns
  • Track results by campaigns, individuals, and audiences
  • Measure conversions, value, and performance

Features

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Track custom audiences

Define an audience, brand, candidate or product with audience keywords. Fanatical analyzes and stores the conversations they appear in, and creates profiles for the people using them.

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Segment your audience

Break each audience down into useful, micro-targeted segments to maximize authenticity and to focus your initiatives, messages, campaigns, and event engagement efforts.

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Home in on your most influential, valuable fans

Fanatical analyzes social activity within each audience and assigns a score that ranks each audience member by relevance to your brand.

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Measure, learn, adapt

Get continuously-updated data on the characteristics of each audience, segment, fan, and initiative results, so that you can continuously adapt and refocus your social marketing campaigns.

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Add scale to authentic campaigns

Launch systematic, precise messaging campaigns to the people in your custom segments. With Fanatical’s initiatives, you can interact at scale without sacrificing an authentic, one-on-one approach.

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Act on multiple platforms

Fanatical brings relationship-building power to Twitter and Instagram.


Selected clients

Fanatical works for brands, agencies, sports teams, personalities, political campaigns and anyone looking to build an audience for great content.


  • Seth Moulton for Congress
  • Kennedy Space Center
  • Boston Bruins
  • AwesomenessTV
  • Technology for Obama
  • Silver Oak Cellars
  • Yosemite - DNC Parks and Resorts
  • Eddie Bauer

Learn more about Fanatical

Ready to get Fanatical?  Have questions? Want a demo?

Let us know, or get in touch via .

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