The Fanatical Platform

Discover your most valuable fans.
Engage with them — at scale.
Drive real social ROI.

Get Fanatical



Track custom audiences

Define an audience, brand, candidate or product with audience keywords. Fanatical analyzes and stores the conversations they appear in, and creates profiles for the people using them.


Segment your audience

Break each audience down into useful, micro-targeted segments to maximize authenticity and to focus your initiatives, messages, campaigns, and event engagement efforts.


Home in on your most influential, valuable fans

Fanatical analyzes social activity within each audience and assigns a score that ranks each audience member by relevance to your brand.


Measure, learn, adapt

Get continuously-updated data on the characteristics of each audience, segment, fan, and initiative results, so that you can continuously adapt and refocus your social marketing campaigns.


Add scale to authentic campaigns

Launch systematic, precise messaging campaigns to the people in your custom segments. With Fanatical’s initiatives, you can interact at scale without sacrificing an authentic, one-on-one approach.


Act on multiple platforms

Fanatical brings relationship-building power to Twitter and Instagram.

Selected clients

Fanatical works for brands, agencies, sports teams, personalities, and political campaigns. Get the right content to the right people, at the right time.

  • Seth Moulton for Congress
  • Kennedy Space Center
  • Boston Bruins
  • AwesomenessTV
  • Technology for Obama
  • Silver Oak Cellars
  • Yosemite - DNC Parks and Resorts
  • Eddie Bauer

Learn more about Fanatical

Ready to get Fanatical?  Have questions? Want a demo?

Let us know, or get in touch via .

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