Feb 22 2013

Battleground Youth Initiative – Use Social Media to Get out the Vote

Client: Technology for Obama

Reach, excite and mobilize influential, young, and tech-savvy voters in key battleground states.

EXAMPLE

VIRIGNIA

#VAvote GOTV Event Initiative
Design a 1-hour campaign event to get out the vote during a final Saturday push in Virginia

Deployed the hashtag #VAvote via Fanatical messaging to gain momentum
Used Fanatical to reach out to influential voices across the country to rally Virginia voters

VA Social Influencer Roundtable with Aneesh Chopra + Tim O’Reilly /
VA Tweetup Saturday #VAvote with Chopra and Tom Perriello

Messaged targeted social influencers to help promote the Virginia Social Influencer Roundtable
Promoted VA Tweetup Saturday which used the hashtag #VAvote as part of the larger Get Out the Vote (GOTV) in VA