Drive Local Event Ticket Sales

Drive Local Event Ticket Sales

Client: Silver Oak Cellars

Fanatical raises awareness and promotes local events for Silver Oak’s #TowerTour2012.

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35 events

55 days

65 cities

Silver Oak Cellars planned a national tour to celebrate the winery’s 40th Anniversary. They needed to generate buzz within the industry and increase event ticket sales by driving local enthusiasts to visit the tour stops.

Identified national wine influencers and seeded tour content to them
Systematically engaged existing Silver Oak influencers and mobilized them to spread the word about local Tour events
Posted location-targeted campaign updates and photos

#1Wine brand
20% Increase
2012 Tasting room visits

SOLD OUT nearly every event using only social media promotion

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