Drive Local Event Ticket Sales
Client: Silver Oak Cellars
Fanatical raises awareness and promotes local events for Silver Oak’s #TowerTour2012.Download PDF
Silver Oak Cellars planned a national tour to celebrate the winery’s 40th Anniversary. They needed to generate buzz within the industry and increase event ticket sales by driving local enthusiasts to visit the tour stops.
Identified national wine influencers and seeded tour content to them
Systematically engaged existing Silver Oak influencers and mobilized them to spread the word about local Tour events
Posted location-targeted campaign updates and photos