Driving Conversation with Brand Advocates
Client: Yosemite - DNC Parks and Resorts
Activate Yosemite influencers to get out the word that Yosemite Valley is open and smoke-free during #RimFireDownload PDF
The #RimFire of 2013 only ocurred in a small percentage of the park away from the popular tourism destinations. The messaging from the press during the fires made is seem like visiting was not safe. Fanatical was tasked with helping to spread the word that the park was indeed open, and a visit would not result in death by fire.
Find & prioritize 200 influencer targets based on predicted impact
Send personalized messages prompting influencers to share our message