Driving Conversation with Brand Advocates

Client: Yosemite - DNC Parks and Resorts

Activate Yosemite influencers to get out the word that Yosemite Valley is open and smoke-free during #RimFire

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The #RimFire of 2013 only ocurred in a small percentage of the park away from the popular tourism destinations. The messaging from the press during the fires made is seem like visiting was not safe. Fanatical was tasked with helping to spread the word that the park was indeed open, and a visit would not result in death by fire.

Find & prioritize 200 influencer targets based on predicted impact
Send personalized messages prompting influencers to share our message

 

250K

Reach

10Minutes

Campaign setup

40%

Conversion rate