Fanatical utilized heavily in Seth Moulton for Congress Campaign
Client: Seth Moulton for Congress
Rally support for Seth’s primary and general election campaigns in MA6
Fanatical was used in several initiatives to reach Massachusetts voters and Seth Moulton advocates. The total results are below as well as the results from one of the many initiatives launched with Fanatical.
Find & prioritize influencer targets based on predicted impact
Find supporters in the Massachusetts’ 6th Congressional District towns to help spread #StandwithSeth message
Send personalized messages to most active supporters requesting action on several fronts in the Primary and General Election
Fanatical’s results
Initiatives sent
Messages sent
Total conversions
Impressions / message
Total impressions
Conversion rate
Example Initiative: Kids Video to Active Followers
This ad was sent to Seth’s most active fans during the general election against Richard Tisei (R). Fanatical was able to identify and queue up personalized messages to almost 300 people in a matter of minutes. Efficient and scalable social media outreach and messaging is critical when operating political campaigns with limited resources.