TWD: Using Organic Interactions to Create WOM

Skybound Media, the company behind the comic The Walking Dead, wanted to inform fans that watch the show on AMC (@WalkingDead_AMC) where they could...

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Using Fanatical to Drive Awareness and TV Tune-in

AwesomenessTV, a sketch comedy series based on the YouTube multi-channel network of the same name, needed to notify fans of the series’ impending cable...

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