Recruit Targeted Followers to a Related Account
Client: Eddie Bauer
What can we do with the loyal followers of an account that we are phasing out?Download PDF
Eddie Bauer was phasing out their @FirstAscent twitter account and wanted to have those followers follow @eddiebauer instead.
Sent 5,500 personalized messages, one to each fan
Took hours to complete instead of weeks
Converted to followers