TWD: Using Organic Interactions to Create WOM
Client: The Walking Dead / Skybound
Download PDFSkybound Media, the company behind the comic The Walking Dead, wanted to inform fans that watch the show on AMC (@WalkingDead_AMC) where they could find the source material and the inspiration behind the hit TV series.
Fanatical systematically followed over 300 of the most influential twitter fans talking about @WalkingDead_AMC, who had not yet followed @TheWalkingDead account
Each target had affinity keywords in their bios, including comic, geek, fanboy, and “Walking Dead“
74%
Conversion rate
906K
Reach
60Minutes