TWD: Using Organic Interactions to Create WOM

Client: The Walking Dead / Skybound

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Skybound Media, the company behind the comic The Walking Dead, wanted to inform fans that watch the show on AMC (@WalkingDead_AMC) where they could find the source material and the inspiration behind the hit TV series.

Fanatical systematically followed over 300 of the most influential twitter fans talking about @WalkingDead_AMC, who had not yet followed @TheWalkingDead account

Each target had affinity keywords in their bios, including comic, geek, fanboy, and “Walking Dead“

74%

Conversion rate

906K

Reach

60Minutes

Total time spent