Case studies | Fanatical – Enterprise social media relationship software

TWD: Using Organic Interactions to Create WOM

Skybound Media, the company behind the comic The Walking Dead, wanted to inform fans that watch the show on AMC (@WalkingDead_AMC) where they could…

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Fanatical utilized heavily in Seth Moulton for Congress Campaign

Rally support for Seth’s primary and general election campaigns in MA6 Fanatical was used in several initiatives to reach Massachusetts voters and Seth Moulton…

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Driving Conversation with Brand Advocates

Activate Yosemite influencers to get out the word that Yosemite Valley is open and smoke-free during #RimFire The #RimFire of 2013 only ocurred in…

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Using Fanatical to Drive Awareness and TV Tune-in

AwesomenessTV, a sketch comedy series based on the YouTube multi-channel network of the same name, needed to notify fans of the series’ impending cable…

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Recruit Targeted Followers to a Related Account

What can we do with the loyal followers of an account that we are phasing out? Eddie Bauer was phasing out their @FirstAscent…

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Battleground Youth Initiative – Use Social Media to Get out the Vote

Reach, excite and mobilize influential, young, and tech-savvy voters in key battleground states. EXAMPLE VIRIGNIA #VAvote GOTV Event InitiativeDesign a 1-hour campaign event to…

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Drive Local Event Ticket Sales

Fanatical raises awareness and promotes local events for Silver Oak’s #TowerTour2012. 35 events 55 days 65 cities Silver Oak Cellars planned a national…

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