Using Fanatical to Drive Awareness and TV Tune-in
Client: Awesomeness TV
AwesomenessTV, a sketch comedy series based on the YouTube multi-channel network of the same name, needed to notify fans of the series’ impending cable network premiere on Nickelodeon and drive real-time tune-in.
Download PDF Fanatical systematically launched over 20 messaging campaigns to 70 unique audience segments
Each message was customized and personalized, promoting the #ATVonNick hashtag
#ATVonNick
#1 Trending topic worldwide
>20%